KHAN, A.; HUNG, C.-W. . Understanding BDA-AI Adoption in E-Commerce: An Integrated Framework of TOE and Technology Acceptance. Jurnal Teknologi Informasi dan Pendidikan, [S. l.], v. 18, n. 2, p. 1073–1085, 2025. DOI: 10.24036/jtip.v18i2.1061. Disponível em: http://tip.ppj.unp.ac.id/index.php/tip/article/view/1061. Acesso em: 17 apr. 2026.