Analysis of Student Satisfaction with the Group Investigation of Digital Entrepreneurship (GIDE) Application Using the Servqual Method
Abstract
Group Investigation of Digital Entrepreneurship (GIDE) application is a form of learning information technology applied in the field of education. The problem that occurs is that there are still students who have difficulty in using and accessing the GIDE application. This study aims to determine the level of satisfaction of students who have used the GIDE application as a medium in learning. The method used in this research is the Servqual (Service Quality) method. This method is used to identify and prioritise customer satisfaction, in this case students in higher education. The dimensions used in this study are reliability, responsiveness, assurance, empathy, and tangible. The results showed that student satisfaction with the GIDE application was said to be satisfied. The results of testing all tangible variables with an expected value of 0.75 and a reality value of 0.81, reliability with an expected value of 0.77 and a reality value of 0.82, responsiveness with an expected value of 0.80 and a reality value of 0.81, assurance with an expected value of 1.03 and a reality value of 1.13, empathy with an expected value of 1.13 and a reality value of 1.12. of the five dimensions show the level of user satisfaction (students) is included in the ‘Satisfied’ category.
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